Clearances, Product Placement, Greeking + Intellectual Property

Updated: Apr 29, 2021

The protocols, laws, and definitions behind clearances are one of the most misunderstood chores in the Art Department, and we at ArtCube Nation wanted to "clear" the air on the topic.

In film and television, Art Department crew, those whose job partly entails sourcing set dressing and props, arranging product placement and greeking trademarks are also often tasked with obtaining clearance releases, renting cleared works, or sometimes creating "original" works on the fly to fill a space on camera.