Mary McCorkle: Event Producer turned Floral Designer, Owner of In the Brambles & Cuber

She started off in the event world, but as time went on she realized, “I wanted to do more of the set, creative work I was hiring others to do and I need a break from spreadsheets.”

She hit pause on the event freelance life and looked to pivot. She dove into hobbies and took a chance at entry-level jobs. Mary was willing to take a pay cut to see what was out there and to find her dream.

“I needed a break and the universe felt it” and it brought her to the floral world. She found a part-time gig that taught her flowers and it ended up turning into a full-time, salary job managing a flower studio. Eventually, she transitioned to freelance on her own and to open In The Brambles.

“It was exciting to be on the other side, finally.”

Her experience with events naturally set her up for the workflow and to aid her clients. She is able to provide insight from her own experience in production and, most importantly, she understands the pace and pressures of the industry. It takes that production mindset to source florals and materials, fabricate with a deadline, and get her hands dirty to giant production pieces. In the industry, we’re used to rolling with the punches and doing what needs to be done because that is where our passions are.

Mary shared, “I miss the big installations because they’re bigger than life. There’s always an extra challenge in terms of mechanics and I love getting clever with it.” With the installations, her clients arrive with a palette, a mood, and a story that they are envisioning. She works with other amazing, local florists, because “it takes a team to bring a vision to life.”